OMA Comp

Web Design & Development

social media marketing

Artificial Intelligence and Search Engine Optimization

OMA Comp Artificial Intelligence and Search Engine Optimization

It is official: there is no way to avoid the influences of artificial intelligence in search results. Google built a machine-learning AI called RankBrain. Its use was confirmed in 2015. The AI’s reach was initially limited to just 15% of searches. Now, in 2018, RankBrain is handling all queries.

How Does Machine-Learning AI Work?

When RankBrain comes across a phrase or word that it doesn’t know, it will make a guess based on terms it knows that could have a similar meaning. The search results are filtered accordingly. This guess is recorded and adapted over time to give the user better results. It sounds like a hit-or-miss system, but it is very effective.

Google has been experimenting with artificial intelligence for years. In 2017, researchers announced the development of AutoML, an AI that could generate another AI that outperformed those made by humans.

Optimizing for Humans Is Still Recommended

There are still issues that come with the use of AI in search engine results. It may present a “good enough” solution that isn’t as refined is it could be. AI can also confuse correlation with causation which can form connections between unrelated content. Developers program the machine-learning algorithm, which means they don’t fully understand the nuances of the final algorithm. That makes it difficult to predict how search results will behave in the future.

Optimizing for humans is still recommended. The goal of AI is to make it think like a person. As the user and search engine are more closely matched, producing content for the former will also benefit a site’s standing with the latter. Find out more about search engine SEO by contacting OMA Comp.

Reviews Can Help Your Conversion Rate

OMA Comp Consumer Reviews

Last year, Facebook changed star ratings to “recommendations” for consumer feedback to describe their experience. Facebook stated that they hoped this change will expand review content to provide better information for the reader. In the business world, this may provide relief to owners who are often stressed out when a negative review affects their 5 star rating. It is still important to note that it is best practice to ask and encourage your clientele for reviews of your products and/or services. Consumers prefer to peruse many reviews on various social media channels with consistent, positive messaging. This helps potential new customers or patients to trust the reviews and make a decision to contact you; a powerful endorsement! If your a business in need of help with online marketing, please contact OMA Comp.

Google+ Is Shutting Down

OMA Comp Google+ Shutting Down

April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. Please be aware if there is any content, images or videos that you wish to keep, you will need to download and save before this date.

Posting for SEO Has Changed

OMA Comp Posting for SEO Has Changed

Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and not for the benefit of the human audience. Google issued a warning about these practices back in May.

Google Wants Information Over Link Building

Google is not inherently against article distribution. However, the search engine has learned to identify content that is distributed to gain links only. Content that provides information and value is still good and can help your optimization.

For example, if you guest post an article discussing your cause or company in an informative way, then the content won’t be penalized. Publishing quality content that educates users is a great way to become an authority and build your ranking with Google.

How Does Google Know If a Post Is Manipulative?

Google looks for several red flags that indicate low quality or manipulative content. Things you should not do include:

  • Stuffing articles only with keyword-rich links to your website instead of also focusing on content
  • Publishing an excessively large quantity of articles
  • Publishing content that does not represent your brand
  • Using duplicate content

The best way to protect your page ranking is to avoid these behaviors and consult a web professional. OMA Comp is available to answer questions. We can also help you build a solid SEO strategy that is supported by search engine’s best practices.

Meghan Markle Battling Online Reputation Abuse

Meghan Markle OMA Comp reputation

Meghan Markle is not unique by being plagued by trolls that portray her negatively on social media. She is just one of the more famous people so it is publicized on the news networks like CNN. Kensington Palace staff members are busy deleting comments and blocking abusive social media accounts. They are also using software for some of the most outrageous use of language and images. It is a full time battle to keep up her image. Unfortunately, people are swayed from what they read online. OMA Comp has been helping clients with their online image for the past 14 years. We specialize in reputation monitoring, guarding, as well as promotion. Contact us to learn more about how we can help you and your business.

 

Online Reputation Management Is a Must

OMA Comp Online Reputation Management

The internet has grown into a massive marketplace for just about any industry imaginable. The way businesses are perceived online has also become far more important than it used to be. Approximately 84% of consumers say they give online reviews just as much weight as a personal recommendation. Why is online reputation management a must for your business?

Potential Customers Will Look for You

With so many review platforms, websites, and social media profiles, more people rely mostly or entirely on the internet to gather information about companies. That means potential customers will look for you whether you have established your reputation online or not. The best way to give yourself a greater chance of earning new business is by building a solid reputation that sends a positive message.

Establish Yourself as an Industry Authority

Reviews are only part of your reputation. The content you put out is another. This is an opportunity to position yourself as an industry authority. When internet users trust you, they will be more likely to seek out and share your opinions and recommendations. It also boosts brand awareness and recognition. Become the go-to name in your niche.

The Internet Reaches Across the Globe

The internet is pretty much everywhere. It is a valuable resource when you want to tap into new markets. Putting out content, getting reviews, and building profiles will make you more accessible to people all over the world. Contact OMA Comp to learn more about managing your online reputation.