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Pinterest and It’s Gain in Popularity

pinterest_badge_redPinterest is gaining speed on the train of social media very recently behind Facebook and Twitter. Starting in 2009, Pinterest is a website that allows users to share photos on “Pinboards.” Users can organize their photos based on themes they choose such as food, clothing, home decor, etc.

With the know-how, Pinterest can be an extremely useful and profitable marketing tool for businesses as a lot of referral traffic can be obtained through the site.

Why Pinterest Is So Appealing

People are visual-based creatures and they like to see beautiful photos that catch their interest. People are more likely to post photos of things that strike their interest and will share these images with their friends via their individual Pinboards. The trick to effectively use Pinterest for marketing is to share captivating photos and allow users to share the photos.

At this point, you may be wondering how Pinterest will drive referrals and traffic to your business. Each photo is a link to the source of the image — i.e. to the business website thus leading potential customers directly to the site to gain more information.

Professional & High Quality Photos Are Important

The quality of your photo can make or break driving traffic to your website. If you are posting photos that are of low quality with poor lighting, most Pinterest users will pass over your photo. Using only high quality photos is vital to capturing customers. The image should appear professional with each space shown clean and organized. The size of the image is also important because the image needs to be easily accessable by potential customers. Keep the resolution of the photo around 800 x 1000 pixels.

Build Pinboards For Your Business and Keep Customers Coming Back

If your business is selling a product, there is no excuse for you not to create a Pinterest page with Pinboards to assist with selling your products. The first step is to create an attractive account with attractive pin boards. This could take some time but it will be well worth it in the end once you notice an increase in customers. Keep in mind that people tend to be more inclined to follow an individual versus a business as an individual tends to be more believable unless the brand is well-known. Create your Pinterest board under your own name to increase your followers.
As you gain followers, you can create Pinboards that are in relation to your product or idea. For example, if you are selling skincare products, then you should create Pinboards with titles “DIY Skincare,” “Moisturizers” or “Healthy Skin Diets.” You can then pin images back to your website that are related to these ideas.
With millions of users on Pinterest daily, gaining new customers is quite easy. Keep in mind that people are on Pinterest to discover and learn new things so take advantage of this and make this wonderful marketing tool work for your business.

Social Media and Handling Negative Comments About your Business PART 4 of 4

By checking and answering to your clients you are creating good bonds and providing great customer service for your clients.OMA-Comp-Positive-Feedback

Since social media is extremely public these days, you are letting your clients see how good of a job you are doing for other people. With showing people how good you are doing through social media you are establishing a good brand reputation and showing that your company is a social business.

Everyone likes to think that they run a terrific business, but that is not true every business has its flaws. By being open minded to your customer complaints allows you to notice problems that you wouldn’t have noticed on your own.

Noticing your business’s problems can help prevent issues in the future.

 Remember…

Social media can help your business blossom. Acknowledgment of rational criticisms can be benign by making your reputation grow and making your business out to be social.

What can you say about feedback on social media? How do you respond and why? Let us know!

Social Media and Handling Negative Comments About your Business PART 3 of 4

OMA-Comp-Negative-Feedback-3customers, you should at least consult the issue positively. Thanking them would also be helpful.

What you can take from all of this

As your business expands, you will gain more customers; hence, more opinions and feedback. What a business does with this feedback dictates the character of the business. The feedback could either be accepted and lead to changes, or ignored and forgotten.

There are businesses who avoid using social media because they wouldn’t know how to handle the negative feedback the right way. Social media offers a lot of ideas for improvement, and not all of these ideas have to be used. It helps to keep your options open.

Negative feedback is inevitable. Just because some businesses don’t want to use social media and see criticism publicly, doesn’t mean that the negativity isn’t out there.

Listening to your customers and making changes in their favor can help gain major company supporters. Customers love a business who cares about what they have to say.

 A 40/100 is better than a 0/100

The people who keep quiet and don’t give feedback aren’t being as involved as those customers who point out flaws. Disinterest is worse than concern.

Complaints are just another part of owning a business. There are always going to be customers that aren’t fully pleased.

Acknowledging the concerns of customers can turn them from judgmental to spokespeople who only praise your business. Ignoring them can either not to do anything at all or make things worse. Getting a customer to support your organization can help with the development of it.

 Social media is making customer interaction that much more important

These days, if clients have a question or complaint, there is a greater chance for them to contact you using social media, instead of email phone or using a contact on your site.

Social Media and Handling Negative Comments About your Business PART 1 of 4

OMA-Comp-Negative-FeedbackSocial Media and Dealing with Negative Remarks about Your Place of Business

Social media is convenient when it comes to receiving and tending to complaints and negative feedback. Constructive criticism isn’t the end of the world, and a successful business knows how to respond to this in the right way.

The larger the business is and the more data you put out for everyone to see, the more people will talk about it. Their views can be easily spread by means of social media, and these feedbacks should be accepted and learned from.

Loyalty to a business is very important. Social media allows for the customers to communicate with the business and vice versa. This helps create a personal connection between the business and consumer and can help promote the legitimacy of the company.

With the easy communication between a business and its customers, it unfortunately makes it easier for the customers to give negative feedback. Tending to the negative feedback should be immediate and should be done in a righteous manner.

This is how you can righteously deal with negative feedback:

a. Brand observation

If you see how often and see the location of where your brand is mentioned, you can find negative feedback much more quickly and you can deal with it immediately.

b. Turning negatives into positives

The faster you respond to negative feedback, the better. Leaving negative feedback unattended could cause the problem they have to spread. Negative feedback should be responded to, even if there is no fix for their complaint, to assure the customers that you are doing everything you can.

c. Take the truth into account

A business has to be able to admit when it is wrong if the negative feedback it receives is true. If it doesn’t, it could damage the reputation of the business and lose the customers trust.

d. Stay level-headed

Don’t take negative feedback personally. Rather than reacting emotionally, react by fixing the problem and learn from the feedback.

PART 2 COMING SOON

Fully Automated Services Now Available at OMA Comp!

Fully Automated Services AvailableWe here at OMA Comp are happy to announce that we will soon provide fully automated servicing capabilities for our clients. What that means is that you’ll be able to call our offices at any time, and you’ll be guided to one of our team members directly. At OMA Comp we pride ourselves on having great response times, and now they’ll be even better with this service. Knowing just how spontaneous computers can be, it’s best that you have around-the-clock service available. If you’re interested in this service, be sure to contact our offices at (248)616-3057 or visit our website at www.omacomp.com for more information!     If you can think it, we can do it!

Putman & Sons Plumbing

 

PNS-Plumbing

Client: Putman & Sons Plumbing, Rochester Hills, MI – visit website

Started in 1985, Putman & Sons Plumbing was founded by none other than Ralph Putman. Ralph was a pipe fitter and master plumber for General Motors at the time, but soon chose to go into business for himself as more and more friends and neighbors were requesting his services in their homes and businesses. He hired a team of fellow plumbers and also trained his sons, Mark and Brent, to be experts in the field. They are both still with the company to this day, and continue to do both commercial and residential plumbing work in the metropolitan area. P&S Plumbing are quick, affordable and treat their customers like they were one of their own.

Visit their new website, or give them a call today. They’ll have you leak-free in no time!