• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
OMA Comp

OMA Comp

Web Design & Development

  • Home
  • About
    • Our Culture
    • Client Testimonials
    • Photo Gallery
    • Video Testimonials
  • Services
    • Web Design/Development
      • Online Stores
      • Web/Search Engine Optimization
      • Managed Hosting
      • Custom Application Development (Apps)
      • Animated Logos
    • Company Branding
      • Marketing
      • Reputation Management & Repair
      • Video Production
      • Events
      • Upcoming Events
    • Networking/IT Solutions
      • Computer Repair
    • Education and Training
      • Social Media Boot Camp Classes
    • Cybersecurity and Training
    • Computer Recycling
    • Drone Videography & Photography
  • Portfolio
  • Blog
  • Contact
    • Website Design Form
    • Careers
    • Internships
    • Review Us
  • Online Bill Pay
  • Request a Quote
  • 248-616-3057

SEO strategy

Artificial Intelligence and Search Engine Optimization

April 2, 2019

OMA Comp Artificial Intelligence and Search Engine Optimization

It is official: there is no way to avoid the influences of artificial intelligence in search results. Google built a machine-learning AI called RankBrain. Its use was confirmed in 2015. The AI’s reach was initially limited to just 15% of searches. Now, in 2018, RankBrain is handling all queries.

How Does Machine-Learning AI Work?

When RankBrain comes across a phrase or word that it doesn’t know, it will make a guess based on terms it knows that could have a similar meaning. The search results are filtered accordingly. This guess is recorded and adapted over time to give the user better results. It sounds like a hit-or-miss system, but it is very effective.

Google has been experimenting with artificial intelligence for years. In 2017, researchers announced the development of AutoML, an AI that could generate another AI that outperformed those made by humans.

Optimizing for Humans Is Still Recommended

There are still issues that come with the use of AI in search engine results. It may present a “good enough” solution that isn’t as refined is it could be. AI can also confuse correlation with causation which can form connections between unrelated content. Developers program the machine-learning algorithm, which means they don’t fully understand the nuances of the final algorithm. That makes it difficult to predict how search results will behave in the future.

Optimizing for humans is still recommended. The goal of AI is to make it think like a person. As the user and search engine are more closely matched, producing content for the former will also benefit a site’s standing with the latter. Find out more about search engine SEO by contacting OMA Comp.

Filed Under: News Tagged With: AI, artificial intelligence, keyword density, machine learning AI, OMA Comp, online marketing, protect your page ranking, RankBrain, search engine best strategies, search engine optimization, search engine strategies, search engine strategy, seo, SEO strategy, social media marketing

Google+ Is Shutting Down

March 25, 2019

OMA Comp Google+ Shutting Down

April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. Please be aware if there is any content, images or videos that you wish to keep, you will need to download and save before this date.

Filed Under: News Tagged With: consumer Google accounts, content writing, Google, Google pages, Google photos, Google videos, keyword density, OMA Comp, online marketing, protect your page ranking, search engine best strategies, search engine optimization, search engine strategies, search engine strategy, seo, SEO strategy, social media marketing

Posting for SEO Has Changed

March 21, 2019

OMA Comp Posting for SEO Has Changed

Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and not for the benefit of the human audience. Google issued a warning about these practices back in May.

Google Wants Information Over Link Building

Google is not inherently against article distribution. However, the search engine has learned to identify content that is distributed to gain links only. Content that provides information and value is still good and can help your optimization.

For example, if you guest post an article discussing your cause or company in an informative way, then the content won’t be penalized. Publishing quality content that educates users is a great way to become an authority and build your ranking with Google.

How Does Google Know If a Post Is Manipulative?

Google looks for several red flags that indicate low quality or manipulative content. Things you should not do include:

  • Stuffing articles only with keyword-rich links to your website instead of also focusing on content
  • Publishing an excessively large quantity of articles
  • Publishing content that does not represent your brand
  • Using duplicate content

The best way to protect your page ranking is to avoid these behaviors and consult a web professional. OMA Comp is available to answer questions. We can also help you build a solid SEO strategy that is supported by search engine’s best practices.

Filed Under: News Tagged With: brand monitoring, build your reputation, come up on the first page, content writing, keyword density, link building, OMA Comp, online marketing, online reputation, protect your page ranking, reputation building, search engine best strategies, search engine optimization, search engine strategies, search engine strategy, seo, SEO strategy, social media marketing

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4

Primary Sidebar

Our Services

  • Company Branding and Recognition
  • Computer Repair
  • Custom Application Development
  • Drone Videography & Photography
  • Education and Training
  • Networking & IT Solutions
  • Marketing
  • Online Stores
  • Search Engine Optimization
  • Video Production
  • Website Design & Development

Footer

Contact Information


OMA Comp

318 Woodlawn Avenue
Royal Oak, MI 48073-2615

Phone: 248-616-3057
Fax: 248-232-0075

Review Us | Request A Quote

Contact Us

Recent Posts

  • Happy Mother’s Day 2025
  • Happy Easter 2025!
  • How to Respond to Negative Reviews (and Why It Matters)
  • Dealing with Negative Reviews: Turning Criticism into Growth
  • Happy St. Patrick’s Day 2025

Newsletter Signup

Subscribe below to hear about our latest product offerings and promotions.

Connect With Us

  • facebook
  • instagram
  • linkedin
  • yelp
  • x
  • youtube

Copyright © 2025 OMA Comp · Repair Policies · Terms and Conditions · Privacy Policy · Service Ticket

  • Phone: (248) 616-3057
  • Review Us
  • Newsletter Sign Up