A local competition analysis can provide insight to a better SEO campaign. When looking to improve your organic results, examine your competitors’ sites for keywords and content to better understand your market and help you achieve your online goals. It is important to take the time on a regular basis to benchmark your business to create and recreate an online strategy to continually improve results. Contact OMA Comp to learn more.
seo
Do You Have an SEO Strategy?
A crucial step in improving your business’ marketing effectiveness is developing a search engine optimization (SEO) and search engine marketing (SEM) strategy. Strategies in this area of marketing are increasingly important for businesses as a majority of potential and current customers spend time online. Below are just a few important steps to connect viewers and prospective clients to your content by using SEO properly to take full advantage of the power and potential.
Utilize Backlinks
A major miss in many SEO strategies is the lack of backlinks to your own site. Even if you intend on posting content directly to your website’s blog, backlinks are needed. By linking relevant pages and topics within the article, you provide your readers with unprecedented access to more resources, improving their experience with your content.
Scheduling
Create and post content on a regular basis. By posting your content in regular, scheduled intervals you can provide readers with a dedicated source of news and information which matters to them. Another benefit to scheduling content is the distribution of search engine additions. By regularly posting content, search engines can more easily recognize your blog as a source of information.
Expert Information
Provide your readers with content written by subject matter experts. Subject matter experts are able to write content using keywords and terms most related to the subject at hand, influencing the usefulness of its information. Providing your readers with expert content influences search engine rankings and increases the likelihood of them returning for more.
These are just three SEO strategy tips that are great for new and existing businesses alike. Not only can SEO increase the number of visitors to your site, it can also improve your conversion from reader to customer. If your business is interested in taking its SEO to the next-level, OMA Comp can help. Getting your site’s link to the top of Google and other search engines is made easier with the OMA Comp team. Contact us at (248) 616-3057 or visit our website to learn about our SEO packages and how OMA Comp can help your online presence.
Take-Off with Online Marketing
OMA Comp can increase the power of your online business by partnering with you to increase your marketing performance. Do you need help gaining visibility on the web and/or through social media? We can help your business increase its organic reach. Contact us to learn more.
The Positive Spin of Deceptive Marketing
A slant or change of perspective can drive a company’s marketing message.
Marketing is an essential tool that can profoundly impact your business. Fantasy and illusion in marketing tugs on emotions, generating hope and desire and applies psychology to persuade the consumer. What impression do you wish your business to convey to capture your target audience?
Build the Buzz. When marketing is used correctly, it can draw in your viewers, create brand recognition, produce loyal customers and increase business. A strategic marketing plan must be developed, set, and continuously reviewed on how your company should be represented and by what pathways to advertise to the public to best promote your products and services, reach your consumers and grant the desired result of sales and financial growth.
OMA Comp has the marketing experience to promote your company and increase credibility. Contact us at 248-616-3057 to learn more about how we stimulate and publicize to foster connections and increase business.
MOZ Latest Study on Search Engine Ranking
Picture graph courtesy of MOZ
The influencers on optimization for Google are many, and none should be ignored. The best approach is to appropriately use all influencers to best meet Google’s standards to receive the desired outcome and results. Learn more.
OMA Comp’s Newest Website Project
OMA Comp’s latest website project was rebuilding and redesigning The Emily Stillman Foundation website. The search engine (SEO) was indexed and optimized to improve organic growth and capture traffic that their old website had not received. Visit the new live site.