OMA Comp

Web Design & Development

keyword trends

2019 Is the Year of the Mobile First Website

Mobile

Don’t Lose Your Optimization!

The search engines newest changes include mobile first websites. This is a natural progression of the responsive mobile friendly websites that started a few years back. If you never updated your website or if your website is currently mobile friendly, how important is it that you have a mobile first site?

In October 2016, mobile traffic officially surpassed desktop traffic on the internet. If your site is not optimized for mobile, whether it doesn’t look right or if it’s not easy to navigate, you will lose customers that expect a better mobile experience.

Mobile friendliness also affects SEO. Google made the decision to crawl mobile version before desktop and also uses mobile as a key part of your ranking.

Every business is affected differently. To make an informed decision, review your analytics, benchmark your competition, and ask pertinent online experience questions to a focus group. If you need help to determine if a mobile first site is right for you or if you are ready to build a site that meets the new standards, contact OMA Comp today.

Win a Spa Mariana Massage


Thank you for your donation of two sixty minute massages to pay the fun forward and partnering with us to create another contest. We want others to have as much fun as we do while at work!

To take part in our Spa Mariana massage contest giveaway, take a picture of how your office is having fun and post it as a reply or comment on our Facebook page or Twitter feed under our Spa Mariana Massage Contest post. Two lucky people will be randomly selected on May 29th, 2019 to win.

Congratulations Spa Mariana on winning 2 movie tickets to EMAGINE theater by guessing correctly that Nick was our party pooper on our mismatched sock day. Enjoy the movies on OMA Comp!

Mismatched Sock Day

OMA Comp Mismatched Sock Day 2019

Having fun and being goofy at OMA Comp! We hope you all have a great weekend! First three people who guess correctly which OMA Comp employee is the party pooper wins 2 movie tickets to EMAGINE movie theater.

Keyword Research Is Instrumental for Effective Online Marketing

OMA Comp Keyword Research for Effective Online Marketing

The earning potential is high on the internet. That is why many business owners are anxious to get their products out there in front of an online audience.  It is a place where consumers congregate and where you can break into new markets that might not have been accessible in the offline world. Before you dive head-first into the web, make sure you have done your keyword due diligence.

What Does It Mean to Do My Keyword Due Diligence?

Even if you have worked in the same industry for years, you should still do your keyword due diligence. The phrase refers to verifying that the terms and words you choose are effective. You should make sure that your target audience is using those keywords to search for your product or service.

Why Does Keyword Due Diligence Matter?

Keywords are essential to online marketing. You could have a great product or service but still fail to reach your audience if your SEO isn’t working. Keywords guide users to your pages. Without them, you are far less likely to be discovered. Also keep in mind that:

  • Customer Perspective Is Important – You may know some great keywords, but are you sure you’re approaching it from the customer’s perspective? Due diligence means making sure you select words that your customers will use. Customers rarely use terms that are highly technical or “insider” knowledge.
  • Popular Keywords Can Change – Keyword trends change frequently and sometimes unpredictably. Monitoring your SEO will help you adapt so you can take advantage of what’s currently popular and avoid relying on aging keywords that are gathering dust.

A professional can help ensure that you do your keyword due diligence. Contact OMA Comp to learn more about using effective SEO techniques on your pages. We provide one-on-one and group consultations, workshops, or can do the work for you.